Dassault Systemes
Dassault Systèmes is a global leader in 3D design, engineering, and product lifecycle management software, powering innovation across automotive, aerospace, consumer goods, and industrial manufacturing.
Digital Marketing
Global 3DEXPERIENCE Campaign
The company underwent a major brand transformation, repositioning itself as “The 3DEXPERIENCE Company” to shift perception from enterprise software provider to experience-driven innovation platform.
Repositioning Dassault Systèmes From Engineering Software Provider to Experience-Driven Innovation Brand
As Digital Creative Director, I led the creative transformation supporting Dassault Systèmes’ pivot toward the 3DEXPERIENCE brand narrative. The challenge was to create a supporting campaign that translates an abstract platform concept into compelling, emotionally resonant storytelling that could scale across multiple industries and geographies.
I helped define a modular creative framework that communicated the shift from traditional CAD/PLM software to immersive, collaborative digital experiences. This ensured that brand messaging remained consistent while allowing regional teams to localize industry-specific stories for automotive, aerospace, consumer goods, and emerging verticals.
Designing and Scaling a Global Creative Automation System Across 22 Regions and 14 Languages
As Digital Creative Director, I led the creative transformation supporting Dassault Systèmes’ pivot toward the 3DEXPERIENCE brand narrative. The challenge was to create a supporting campaign that translates an abstract platform concept into compelling, emotionally resonant storytelling that could scale across multiple industries and geographies.
I helped define a modular creative framework that communicated the shift from traditional CAD/PLM software to immersive, collaborative digital experiences. This ensured that brand messaging remained consistent while allowing regional teams to localize industry-specific stories for automotive, aerospace, consumer goods, and emerging verticals.
Designing and Scaling a Global Creative Automation System Across 22 Regions and 14 Languages
To support rollout at scale, I built and led a distributed creative production team focused on automation, modular design systems, and repeatable campaign templates. The goal was to enable rapid deployment of high-volume creative assets while maintaining premium brand standards.
We developed a centralized digital toolkit that allowed campaign assets - including landing advertising pages, localized and deployed across 22+ regions and 14 languages. This infrastructure dramatically reduced turnaround time, improved brand consistency, and empowered regional marketing teams to execute faster without sacrificing creative quality.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit for beginners?
08
Do I need to know how to code?
Dassault Systemes
Dassault Systèmes is a global leader in 3D design, engineering, and product lifecycle management software, powering innovation across automotive, aerospace, consumer goods, and industrial manufacturing.
Digital Marketing
Global 3DEXPERIENCE Campaign
The company underwent a major brand transformation, repositioning itself as “The 3DEXPERIENCE Company” to shift perception from enterprise software provider to experience-driven innovation platform.
Repositioning Dassault Systèmes From Engineering Software Provider to Experience-Driven Innovation Brand
As Digital Creative Director, I led the creative transformation supporting Dassault Systèmes’ pivot toward the 3DEXPERIENCE brand narrative. The challenge was to create a supporting campaign that translates an abstract platform concept into compelling, emotionally resonant storytelling that could scale across multiple industries and geographies.
I helped define a modular creative framework that communicated the shift from traditional CAD/PLM software to immersive, collaborative digital experiences. This ensured that brand messaging remained consistent while allowing regional teams to localize industry-specific stories for automotive, aerospace, consumer goods, and emerging verticals.
Designing and Scaling a Global Creative Automation System Across 22 Regions and 14 Languages
As Digital Creative Director, I led the creative transformation supporting Dassault Systèmes’ pivot toward the 3DEXPERIENCE brand narrative. The challenge was to create a supporting campaign that translates an abstract platform concept into compelling, emotionally resonant storytelling that could scale across multiple industries and geographies.
I helped define a modular creative framework that communicated the shift from traditional CAD/PLM software to immersive, collaborative digital experiences. This ensured that brand messaging remained consistent while allowing regional teams to localize industry-specific stories for automotive, aerospace, consumer goods, and emerging verticals.
Designing and Scaling a Global Creative Automation System Across 22 Regions and 14 Languages
To support rollout at scale, I built and led a distributed creative production team focused on automation, modular design systems, and repeatable campaign templates. The goal was to enable rapid deployment of high-volume creative assets while maintaining premium brand standards.
We developed a centralized digital toolkit that allowed campaign assets - including landing advertising pages, localized and deployed across 22+ regions and 14 languages. This infrastructure dramatically reduced turnaround time, improved brand consistency, and empowered regional marketing teams to execute faster without sacrificing creative quality.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit for beginners?
08
Do I need to know how to code?
Dassault Systemes
Dassault Systèmes is a global leader in 3D design, engineering, and product lifecycle management software, powering innovation across automotive, aerospace, consumer goods, and industrial manufacturing.
Digital Marketing
Global 3DEXPERIENCE Campaign
The company underwent a major brand transformation, repositioning itself as “The 3DEXPERIENCE Company” to shift perception from enterprise software provider to experience-driven innovation platform.
Repositioning Dassault Systèmes From Engineering Software Provider to Experience-Driven Innovation Brand
As Digital Creative Director, I led the creative transformation supporting Dassault Systèmes’ pivot toward the 3DEXPERIENCE brand narrative. The challenge was to create a supporting campaign that translates an abstract platform concept into compelling, emotionally resonant storytelling that could scale across multiple industries and geographies.
I helped define a modular creative framework that communicated the shift from traditional CAD/PLM software to immersive, collaborative digital experiences. This ensured that brand messaging remained consistent while allowing regional teams to localize industry-specific stories for automotive, aerospace, consumer goods, and emerging verticals.
Designing and Scaling a Global Creative Automation System Across 22 Regions and 14 Languages
As Digital Creative Director, I led the creative transformation supporting Dassault Systèmes’ pivot toward the 3DEXPERIENCE brand narrative. The challenge was to create a supporting campaign that translates an abstract platform concept into compelling, emotionally resonant storytelling that could scale across multiple industries and geographies.
I helped define a modular creative framework that communicated the shift from traditional CAD/PLM software to immersive, collaborative digital experiences. This ensured that brand messaging remained consistent while allowing regional teams to localize industry-specific stories for automotive, aerospace, consumer goods, and emerging verticals.
Designing and Scaling a Global Creative Automation System Across 22 Regions and 14 Languages
To support rollout at scale, I built and led a distributed creative production team focused on automation, modular design systems, and repeatable campaign templates. The goal was to enable rapid deployment of high-volume creative assets while maintaining premium brand standards.
We developed a centralized digital toolkit that allowed campaign assets - including landing advertising pages, localized and deployed across 22+ regions and 14 languages. This infrastructure dramatically reduced turnaround time, improved brand consistency, and empowered regional marketing teams to execute faster without sacrificing creative quality.
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
How easy is it to edit for beginners?
Do I need to know how to code?