Dassault Systemes
Dassault Systèmes is a global leader in 3D design, engineering, and product lifecycle management software, powering innovation across automotive, aerospace, consumer goods, and industrial manufacturing.
Digital Marketing
Global Campaign
Repositioning from engineering software
provider to experience-driven innovation brand
Global 3DEXPERIENCE Campaign
As Digital Creative Director, I led the creative transformation supporting Dassault Systèmes’ pivot toward the 3DEXPERIENCE brand narrative. The challenge was to create a supporting campaign that translates an abstract platform concept into compelling, emotionally resonant storytelling that could scale across multiple industries and geographies.
I defined a modular creative framework that ensured that brand messaging remained consistent while allowing localised industry-specific stories for automotive, aerospace, consumer goods and emerging verticals.
Automated design system
Designing and scaling a global creative automation system across 22 regions and 14 languages
To support rollout at scale, I built and led a distributed creative production team focused on automation, modular design systems and repeatable campaign templates. The goal was to enable rapid deployment of high-volume creative assets while maintaining premium brand standards.
We developed a centralized digital toolkit that allowed campaign assets - including landing advertising pages, localized and deployed across 22+ regions and 14 languages. This infrastructure dramatically reduced turnaround time, improved brand consistency, and empowered regional marketing teams to execute faster without sacrificing creative quality.
Scalable creative model
Activating the 3DEXPERIENCE narrative through digital-first campaigns, global events and immersive brand touchpoints
My team translated the “experience” narrative into digital-first activations, immersive event content and interactive storytelling formats that reinforced by aligning creative strategy, automation workflows and performance optimization, the campaign helped drive increased engagement across enterprise audiences while supporting record growth in platform adoption during the period. The result was a scalable creative operating model that positioned Dassault Systèmes as a forward-thinking, experience-driven technology brand.
More Works
(GQ® — 02)
©2024
FAQ
01
How does a growth consultant differ?
02
What kind of businesses do you work with?
03
How do you work with existing teams?
04
What outcomes can working together create?
05
How quickly will we see results?
06
Is this suitable for different budgets?
07
Do you support delivery as well as strategy?
08
How do we get started?
Dassault Systemes
Dassault Systèmes is a global leader in 3D design, engineering, and product lifecycle management software, powering innovation across automotive, aerospace, consumer goods, and industrial manufacturing.
Digital Marketing
Global Campaign
Repositioning from engineering software
provider to experience-driven innovation brand
Global 3DEXPERIENCE Campaign
As Digital Creative Director, I led the creative transformation supporting Dassault Systèmes’ pivot toward the 3DEXPERIENCE brand narrative. The challenge was to create a supporting campaign that translates an abstract platform concept into compelling, emotionally resonant storytelling that could scale across multiple industries and geographies.
I defined a modular creative framework that ensured that brand messaging remained consistent while allowing localised industry-specific stories for automotive, aerospace, consumer goods and emerging verticals.
Automated design system
Designing and scaling a global creative automation system across 22 regions and 14 languages
To support rollout at scale, I built and led a distributed creative production team focused on automation, modular design systems and repeatable campaign templates. The goal was to enable rapid deployment of high-volume creative assets while maintaining premium brand standards.
We developed a centralized digital toolkit that allowed campaign assets - including landing advertising pages, localized and deployed across 22+ regions and 14 languages. This infrastructure dramatically reduced turnaround time, improved brand consistency, and empowered regional marketing teams to execute faster without sacrificing creative quality.
Scalable creative model
Activating the 3DEXPERIENCE narrative through digital-first campaigns, global events and immersive brand touchpoints
My team translated the “experience” narrative into digital-first activations, immersive event content and interactive storytelling formats that reinforced by aligning creative strategy, automation workflows and performance optimization, the campaign helped drive increased engagement across enterprise audiences while supporting record growth in platform adoption during the period. The result was a scalable creative operating model that positioned Dassault Systèmes as a forward-thinking, experience-driven technology brand.
More Works
(GQ® — 02)
©2024
FAQ
01
How does a growth consultant differ?
02
What kind of businesses do you work with?
03
How do you work with existing teams?
04
What outcomes can working together create?
05
How quickly will we see results?
06
Is this suitable for different budgets?
07
Do you support delivery as well as strategy?
08
How do we get started?
Dassault Systemes
Dassault Systèmes is a global leader in 3D design, engineering, and product lifecycle management software, powering innovation across automotive, aerospace, consumer goods, and industrial manufacturing.
Digital Marketing
Global Campaign
Repositioning from engineering software
provider to experience-driven innovation brand
Global 3DEXPERIENCE Campaign
As Digital Creative Director, I led the creative transformation supporting Dassault Systèmes’ pivot toward the 3DEXPERIENCE brand narrative. The challenge was to create a supporting campaign that translates an abstract platform concept into compelling, emotionally resonant storytelling that could scale across multiple industries and geographies.
I defined a modular creative framework that ensured that brand messaging remained consistent while allowing localised industry-specific stories for automotive, aerospace, consumer goods and emerging verticals.
Automated design system
Designing and scaling a global creative automation system across 22 regions and 14 languages
To support rollout at scale, I built and led a distributed creative production team focused on automation, modular design systems and repeatable campaign templates. The goal was to enable rapid deployment of high-volume creative assets while maintaining premium brand standards.
We developed a centralized digital toolkit that allowed campaign assets - including landing advertising pages, localized and deployed across 22+ regions and 14 languages. This infrastructure dramatically reduced turnaround time, improved brand consistency, and empowered regional marketing teams to execute faster without sacrificing creative quality.
Scalable creative model
Activating the 3DEXPERIENCE narrative through digital-first campaigns, global events and immersive brand touchpoints
My team translated the “experience” narrative into digital-first activations, immersive event content and interactive storytelling formats that reinforced by aligning creative strategy, automation workflows and performance optimization, the campaign helped drive increased engagement across enterprise audiences while supporting record growth in platform adoption during the period. The result was a scalable creative operating model that positioned Dassault Systèmes as a forward-thinking, experience-driven technology brand.
More Works
©2024
FAQ
How does a growth consultant differ?
What kind of businesses do you work with?
How do you work with existing teams?
What outcomes can working together create?
How quickly will we see results?
Is this suitable for different budgets?
Do you support delivery as well as strategy?
How do we get started?